We run e-commerce brands. Now we help you run yours.
Joop Yellow Strategies is a US-based retainer agency built by founders who scaled multi-market Shopify brands past seven figures. We handle the CRO, ads, and operations work most agencies pitch — but we've actually done it on our own P&L.
Three ways we work with brands
Monthly retainers built around what your business actually needs — from focused CRO work to a fully embedded growth team.
Why brands hire us instead
Most agencies sell you frameworks they read about. We sell you what we use on our own brands every day.
| DIY | Generic agency | Joop Yellow | |
|---|---|---|---|
| Has run a real Shopify P&L | Sometimes | Rarely | Daily, since 2022 |
| Ad spend managed | Your own | Client budgets only | $8M+ across our brands |
| Decision speed | Fast | Slow (approval chains) | Fast (we're the operator) |
| Skin in the game | All of it | None | We test on our own brands first |
| Reporting | You build it | Vanity dashboards | Weekly P&L-first reviews |
From first call to first wins
Discovery call
30-minute call to understand your business, current numbers, and biggest constraints. No pitch — we either fit or we don't.
Audit & roadmap
Full review of your store, ads, funnel, and ops. You get a written 90-day roadmap whether you sign or not.
Onboarding
Access setup, tracking review, Slack channel, first weekly review. We define the success metrics together.
Execution
Weekly cadence: ship, measure, decide. Every Friday you see what moved and what's next.
Let's talk about your numbers.
30-minute call. We'll look at your store, your ads, and your funnel — and tell you exactly where the next 20% of growth is hiding.
Book your strategy callFour principles we don't bend on
Operators only
Everyone you work with has run their own store or managed real ad budgets on real P&Ls. No theorists, no juniors learning on your account.
Small client list
We cap our roster. If we can't give you a senior person's full attention every week, we don't take the work.
P&L first, vanity second
We report on contribution margin, AOV, and LTV — not impressions and clicks. If a campaign looks good but isn't profitable, we kill it.
Move fast, document everything
Decisions in days, not weeks. Every choice we make for your brand goes in a shared doc so you own the playbook when our work is done.